- Reach a new audience
- Build a relationship with your listeners
- Highlight your authority
- Increase advertising potential
- Respond to customer feedback
I think these benefits pertain to someone with an established, popular podcast with a large following. Nonetless, there are also benefits for beginners who just want to get their voices heard (literally). Just as blogging has given anyone the ability to become reporters, podcasting has enabled us to be radio talks show hosts.