Sunday, March 7, 2010

Search Engine Optimization and Visibility

Before learning about Search Engine Visibility and Optimization, I wasn’t familiar with any of the steps that come with gaining an audience or a following online. Now I know that creating any kind of content you wish to share online is probably a lot easier than getting it out there and into the hands of a lot of people. On Tuesday in class we went over some of the things to do “findable” on google, and I also looked for bookmarks on delicious about the same thing. I came across this interesting article entitled 5 Ways to Avoid Sabotaging Your Personal Brand Online, and found some more helpful tips.

The fourth tip on this list is to Limit Self Promotion. A couple weeks ago in my Public Relations class we also talked abou self promotion and how it could actually backfire. Now, I would assume that promoting yourself on facebook, twitter, myspace all other social media sites would result in more people knowing about you and listening to what you have to say, but this isn’t always the case. In Social Media class we looked at the example of WholeFoods and their tweets. WholeFoods is an excellent example of a company who is well known, has a good twitter following, and does not use excessive self-promotion. The blog states that too much self-promotion can lead to people unfriending or unfollowing you which probably wont be good for your search engine visibility.

Check out the other tips from this blog here

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