The NEW Rules of PR

For the entire semester my communication classes have been informing us of new ways technology, mainly social media, is shaping our lives. This week in Social Media class, we learned the specific ways that social media is changing Public Relations in particular.We have all seen examples of how social media and the internet in general is now allowing for organizations to communicate directly with its consumers. Whether or not you think this is a good thing is up to you, but no one can deny that this is happening and will probably only increase in time. Just like my other post for this week, the new rules for PR bring to mind the use of viral or word of mouth marketing. Because we are able to comment on pretty much anything online, people are relying more on word of mouth advertising. To quote Tuesday’s lecture, “people want authenticity, not spin.” Well, what better way to guarantee authenticity than to read the comments of users who have already purchased the product/have done business with the company you are unsure about? Although our lecture featured various other ways in which social media is influencing PR, I think the most interesting and relevant to me is the use of viral marketing. It’s everywhere!


Another interesting note- i wasnt aware that there was a Word of Mouth Marketing Assosciation. check it out here.