Unveiling the New Influencers

The beginning of Unveiling the New Influencers exerted pretty much the opposite opinion of the other article I just posted. It states that in the past, companies were able to control the content that was available to the public in order to get their advertisements or overall messages out to us. But now, in this new social media era, that’s pretty much over. This new revolution is putting “the customer back in the spotlight” and giving us the upperhand, so to speak. Being able to communicate through social networks about products gives us an authority that was unknown to the general public a couple of years ago. Companies must now be weary of the messages they send, because any of us could tweet, blog, or post an unsettling status about them.