Social Media- Worst Practices

Interestingly, this article negates everything we’ve been taught lately in a lot of our communication classes. Lately, everyone has agreed to the face that social media marketing is the new outlet for most companies. But this article states that the just because facebook announced that their number of worldwide users had reached 200 million in 2009, doesn’t mean we should all jump on the social media bandwagon just yet. It also suggests that you’d have to hire someone manage all of these sites, and that it would be too much of a hassle and not worth the time or money. Considering that a lot of companies DO have someone managing their sites and all the progress they’ve seen because of it, I cant see why this article is so against it. Most companies don’t hire someone primarily to keep their social networking sites going, but rather they let PR assistants or another qualified person handle it. The article goes onto make a couple more points as to why social media marketing is not the way to go, but I found these two to be the most interesting and contradicting of what seems to be happening in the world right now.